Situated in the vibrant Old Street area, the design carefully responded to the surrounding industrial character, introducing raw textures and structural references that celebrate the building’s urban context. Against this neutral, industrial backdrop, the scheme places Selina’s branding at the heart of the design. Hero brand colours were incorporated thoughtfully through furniture, finishes, and signage, creating moments of punch and energy without overwhelming the space.

The layout balances boldness with sophistication, delivering open-plan desking, meeting spaces, and breakout areas that support collaboration while maintaining a professional and focused atmosphere. Signage and bespoke branding elements were designed to stand out clearly, reinforcing identity and creating a workplace that feels distinctly Selina.

The result is a confident, design-led office that elevates the Selina Finance brand, reflecting its ambition and growth. By blending industrial inspiration with a bold, refined palette, the space provides a distinctive, functional, and inspiring new home for the company.