Whitepaper Ltd 2025

Whitepaper Ltd ("Whitepaper", "we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information when you visit our website at whitepaperco.com and when you engage with our related services.

This policy applies to all information collected through our website and any other online services we operate (collectively, the "Services").

1. What Information Do We Collect?

1.1 Information You Provide to Us

Contact and enquiry information
When you contact us, we may collect information that you choose to provide, including:

Your name
Email address
Phone number
Company name
Project details and any other information you include in your enquiry or correspondence

Communications
We collect information when you communicate with us, for example when you:

Email us
Call us
Submit a form through our website

The content of your communications and our responses may be stored for our records and to help us support you better.

1.2 Information We Collect Automatically

When you use our Services, we automatically collect certain information, including:

Server and HTTP logs
Information such as:

IP address
Browser type and version
Operating system
Referring URLs
Pages viewed and time spent on each page
Date and time of your visit

Usage information
We collect information about how you interact with our Services, for example:

The features and pages you use or view
Clicks, scrolls and other actions taken
Frequency and duration of visits

Cookies and similar technologies
We use cookies and similar technologies to:

Help our website function properly
Understand how visitors use our website
Improve performance and user experience

You can control cookies through your browser settings. See “Your Choices” below for more detail.

1.3 Information from Third Parties

We may receive information about you from third parties, for example:

Analytics providers
Advertising and marketing platforms
Hosting and security providers

The type of information they provide is typically aggregated or pseudonymised and used to help us understand usage patterns, performance, and the effectiveness of our content and campaigns.

2. How Do We Use the Information?

We use the information we collect for the following purposes:

2.1 To Provide and Improve Our Services

We use your information to:

Operate and maintain our website and Services
Respond to enquiries and provide customer support
Develop, test and improve our Services and user experience
Monitor usage, performance and security of our website

2.2 To Communicate with You

We may use your contact details to:

Respond to your enquiries or project requests
Send you important updates about our Services, such as security or policy changes
Send occasional news or information about our work, services or events, where permitted by law

You can opt out of promotional communications at any time. See “Your Choices” below.

2.3 To Analyse and Improve

We use analytics and usage data to:

Understand how visitors use our website
Identify trends and areas for improvement
Develop new features, content and services
Improve navigation, performance and overall experience

2.4 Legal and Security

We may use your information to:

Comply with applicable laws and regulations
Enforce our terms and other agreements
Protect our rights, privacy, safety, property, or those of our users and third parties
Detect, prevent or investigate fraud, security issues or misuse of our Services

3. What Information Do We Share?

We do not sell your personal information. We may share information in the following circumstances:

3.1 Service Providers

We work with trusted third-party service providers who help us operate our business and Services, for example:

Website hosting and infrastructure
Email and communication tools
Analytics and performance monitoring
Security and anti-spam tools

These providers may access your information only to perform services on our behalf and are required to protect it.

3.2 Legal Requirements

We may disclose information if we believe it is reasonably necessary to:

Comply with a law, regulation, legal process or governmental request
Protect the safety, rights or property of Whitepaper, our users or others
Detect, prevent or address fraud, security or technical issues

3.3 Business Transfers

If we are involved in a merger, acquisition, restructuring or sale of all or part of our business or assets, your information may be transferred as part of that transaction. We will seek to ensure that any receiving party continues to protect your information consistent with this Privacy Policy.

4. Retention of Your Personal Data

We keep your personal data only for as long as is reasonably necessary for the purposes described in this Privacy Policy, including:

Responding to enquiries and managing projects
Meeting legal, accounting and reporting obligations

When we no longer need your personal data, we will securely delete, anonymise or de-identify it, in line with applicable laws and regulations.

5. Transfer of Your Personal Data

Your information may be processed and stored in countries other than the one you are located in. These countries may have different data protection laws.

We will take reasonable steps to ensure that your personal data is treated securely and in accordance with this Privacy Policy. Where required, we will implement appropriate safeguards, such as standard contractual clauses or equivalent protections, to ensure that any international transfers comply with applicable law.

6. Delete Your Personal Data

You have the right to request that we delete personal data we hold about you, subject to certain exceptions.

To make a request, please contact us using the details in the “Contact Us” section below. We will respond within a reasonable timeframe and in accordance with applicable laws.

We may retain certain information where we are required or permitted to do so by law, for example to:

Comply with legal obligations
Resolve disputes
Enforce our agreements

7. Your Choices

7.1 Access and Correction

You may request access to, or correction of, the personal information we hold about you. If you would like to do so, please contact us using the details below. We may need to verify your identity before fulfilling your request.

7.2 Cookies

Most browsers are set to accept cookies by default. You can usually:

Remove cookies
Refuse cookies
Be notified when a cookie is being sent

If you choose to remove or reject cookies, some features of our website may not work as intended.

7.3 Communications

You can opt out of receiving promotional emails from us by following the unsubscribe instructions in those emails or by contacting us directly.

Even if you opt out of promotional emails, we may still send you non-promotional communications, such as updates about a project you are working on with us or important information about our Services.

8. Security of Your Personal Data

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration or destruction.

However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

9. Children’s Privacy

Our Services are not intended for children under the age of 18, and we do not knowingly collect personal data from children.

If you are a parent or guardian and believe that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from a child under 18 without verifiable parental consent, we will delete that information.

10. Links to Other Websites

Our website may contain links to third-party websites that we do not operate or control.

If you click on a third-party link, you will be taken to that third party’s site. We strongly recommend that you review the privacy policy of every site you visit.

We are not responsible for the content, privacy policies or practices of any third-party websites or services.

11. Your Rights

Your privacy rights may vary depending on where you are located.

If you are in the United Kingdom or European Union, you may have rights under applicable data protection laws, such as:

The right to access your personal data
The right to correct inaccurate data
The right to request deletion of your data
The right to object to or restrict certain processing
The right to data portability

If you believe we have not handled your personal data in accordance with applicable laws, you can contact your local data protection authority.

In the United Kingdom, this is the Information Commissioner’s Office (ICO).

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy on our website and update the “Effective date” at the top.

Your continued use of our Services after any changes to this Privacy Policy will mean that you accept those changes.

13. Our Use of Google Analytics

We use Google Analytics to help us understand how visitors use our website.

Google Analytics collects information such as:

How often users visit our website
What pages they visit
What site they used before coming to our website

Google Analytics collects your IP address on the date you visit the site rather than your name or other directly identifying information. We do not combine the information collected through Google Analytics with personally identifiable information.

You can opt out of Google Analytics without affecting how you visit our website by installing the Google Analytics Opt-out Browser Add-on, which is available for common browsers.

For more information on how Google collects and processes data, please refer to Google’s Privacy Policy.

14. Our Use of Google Search Console

We use Google Search Console to monitor and maintain our website’s presence in Google search results. This helps us understand how Google views our site and how we can optimise performance in search.

Google Search Console may provide us with aggregated data about search queries, indexing issues and site visibility. We do not use this tool to identify individual users.

For more information, please refer to Google’s Privacy Policy.

15. Our Use of Google reCAPTCHA

We may use Google reCAPTCHA on forms on our website to detect and prevent spam and automated abuse.

Use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Service. reCAPTCHA analyses various information (such as device and browsing behaviour) to distinguish humans from bots.

16. Our Use of Google Tag Manager

We use Google Tag Manager (GTM) to manage and deploy marketing tags, scripts and tracking codes on our website more efficiently.

Google Tag Manager helps us:

Manage multiple tags from a single interface
Improve site performance by controlling when and how tags load
Maintain accurate tracking and analytics implementations
Update or add tags without changing the underlying website code

GTM itself does not collect personal data for its core functionality. It may, however, facilitate the deployment of other tags that collect data, such as Google Analytics.